Which term refers to the process of fashion styles gaining and losing popularity over time?

The term that refers to the process of fashion styles gaining and losing popularity over time is known as the Fashion Cycle. This concept illustrates how various clothing styles and trends emerge, peak, and then eventually fade away, following a recurring pattern that can be visualized in stages: introduction, rise, peak, decline, and obsolescence.

The Fashion Cycle is crucial for understanding how the industry operates, as it influences designers, marketers, and retailers in forecasting future trends and making strategic decisions. By recognizing the cyclical nature of fashion, professionals can better anticipate shifts in consumer preferences and respond accordingly, ensuring they remain relevant in a constantly changing market.

While other terms like Style Evolution and Trend Analysis relate to fashion changes and shifts, they do not specifically capture the cyclical nature of styles rising and falling in popularity like the Fashion Cycle does. Market Acceptance also focuses more on the willingness of consumers to adopt a particular style rather than the overarching process of changing popularity over time.