Which phase comes first in the fashion cycle?

The first phase in the fashion cycle is the introduction phase. This stage marks the debut of new styles or trends in the market. During the introduction phase, fashion designers showcase innovative concepts, fabrics, and designs to the public, often through fashion shows, lookbooks, or promotional campaigns. This is the period where consumer interest begins to build as the new styles are presented, and early adopters start to embrace and exhibit these emerging trends.

Subsequent phases follow the introduction, like the peak, where the trend reaches its maximum popularity, followed by decline, where interest wanes, and finally, the obsolete phase, where the trend is no longer favored or purchased by consumers. Each of these later stages depends significantly on the initial phase's success in capturing attention and generating excitement among consumers. Thus, understanding the introduction phase is crucial for anyone involved in fashion design and marketing.