Which brand is often associated with the American lifestyle in fashion?

Ralph Lauren is frequently identified with the American lifestyle in fashion due to its classic and timeless designs that embody a blend of elegance and casual comfort, reflecting the essence of American culture. The brand's portrayal of an aspirational lifestyle through its advertising campaigns, which often feature iconic American settings and activities, further cements its association with an idealized version of Americana.

Ralph Lauren’s signature styles, such as polo shirts and preppy casual wear, resonate with the notion of luxury that feels accessible and relatable to a wide audience. This focus on lifestyle branding and its roots in American sensibilities distinguish it from other labels that may emphasize luxury or haute couture without the same cultural connection.

In contrast, other brands mentioned, such as Burberry and Dior, are more strongly linked to British and French luxury fashion traditions, respectively. Tommy Hilfiger does carry some American brand identity but does not embody the broader lifestyle association quite as strongly as Ralph Lauren, which has positioned itself firmly within the context of American heritage and culture.