What role oversees branding and advertising of a company's products?

The role responsible for overseeing branding and advertising of a company's products is marketing. This function is crucial because it involves the strategic planning, implementation, and analysis of marketing campaigns to promote the brand and its products. Marketing professionals are tasked with understanding consumer behavior, market trends, and competitive analysis to effectively communicate the value of the products to the target audience. They create advertising strategies that enhance brand recognition and loyalty, vital aspects in a crowded marketplace.

In contrast, fashion consultants primarily focus on styling and advising clients on fashion choices rather than overseeing marketing strategies. Retail sales personnel engage directly with customers to sell products but do not typically manage the broader branding and advertising initiatives. Buyers, on the other hand, are responsible for selecting and purchasing products for retail stores based on market demand and trends but do not oversee advertising efforts. Each of these roles plays an important part in the fashion industry, but the overarching strategy related to branding and advertising is firmly within the marketing domain.