What characterizes a discount store?

A discount store is primarily characterized by its business model that focuses on providing mass-market merchandise at reduced prices. This means that such stores typically purchase goods in large quantities, allowing them to operate on lower margins and pass on savings to consumers. The products offered are often widely recognized brands or generic items that do not carry the premium pricing found in high-end retail environments.

By focusing on affordability and accessibility, discount stores attract a broader customer base looking for value. This business model contrasts sharply with high-end designer stores which emphasize exclusivity and luxury, or with specialty stores that focus on unique items or personalized experiences, which cater to a different market segment. Therefore, the features of a discount store center around cost efficiency and volume sales rather than offering customization or niche products.