Ralph Lauren's expansion into home goods reflects which aspect of his brand strategy?

Ralph Lauren's expansion into home goods illustrates the diversification of product offerings, which is a strategic approach to broaden the brand's market reach and appeal to different customer segments. By introducing home goods alongside its well-known apparel line, Ralph Lauren leverages its established brand identity to create a cohesive lifestyle brand that resonates with consumers seeking a complete aesthetic for both personal fashion and home decor. This strategy not only enhances brand recognition but also encourages customer loyalty, as shoppers are more likely to purchase multiple products from a brand they trust.

The other options represent different strategies that do not specifically relate to this expansion. The luxury market aspect pertains more to positioning within high-end segments rather than product diversification. The focus on eco-friendly materials would indicate a commitment to sustainability, which is not inherently linked to the expansion into home goods. Lastly, promoting international designers would imply a collaborative approach, rather than the internal growth characteristic of diversifying product lines. Thus, the correct answer reflects a crucial aspect of brand strategy aimed at enhancing market presence through a wider array of product offerings.